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SPRING SALE

15% OFF SITEWIDE

Use Code "BLOOM15" at Checkout! Once per customer
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Keratin Formulas

Salon Crafted

Test​ed ​& Refined in Salons, by Industry Professionals​ to Provide​ the Safest, Most Advanced Hair Smoothing Framework Available for All Hair Types
α-KERATIN

SMOOTHING & REFINISHING TREATMENT

The Formaldehyde & Aldehyde-Free, Keratin formula that smoothes the texture of all hair types allowing for straight, smooth, curly, or voluminous looks and styles

α-KERATIN

SMOOTHING & REFINISHING TREATMENT

The Formaldehyde & Aldehyde-Free, Keratin formula that smoothes the texture of all hair types allowing for straight, smooth, curly, or voluminous looks and styles

Salon-Crafted Favorites

For All Hair Types

Shop Collection Shop Collection

Products Formulated For Your Need

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Treatment Aftercare

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Shampoos & Conditioners

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Smoothing

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Hydrating

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Styling

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Repairing

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Color Care

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Blonde, Silver, & White

Products Formulated For Your Need

Getting Started With Your New Service

Follow these simple steps to go from discovering our brand to becoming fully equipped for offering our revolutionary, formaldehyde-free smoothing treatments.